Mustique Island
Online positioning, photography, website design and development
The island of Mustique is an elegant oasis where simplicity meets luxury. Layout design and content marry these values in an unpretentious and reduced fashion. The bespoke Admin Tool has been integrated with the front end design seamlessly, allowing The Mustique Company to edit and upload content intuitively. Working closely with photographer David Brook (link: http://f11collective.com), we developed a classic contemporary style and format to fit the page layout. Usability, navigation and search functions have been pared down, encouraging users to explore freely and allowing the online experience to reflect the holiday experience.
Riad Kitula
Photography, website design and development
Situated in historic Marrakech, Riad Kitula is steeped in local culture and adorned with great art. HED translated the house style to the web to help manage visitor expectations and position the riad as a unique, magical and unpretentious retreat.
Villa Vercenni
Identity, photography, website design and development
Full-browser photographic slideshows give clients a charming and concise view of the location and accommodation. A coherent PDF document with further details on the property and local information can be downloaded for reading on a phone or printing from a PC. A social media campaign has also been designed to raise awareness and drive visitors to the website.
Petersham Properties
Online identity, website design and development
Consideration was given to the online positioning and marketing behind the villa rental start-up to make it feel bespoke and personal. Functionality and structure were kept as simple and accessible as possible to ensure un-hindered access to content. The custom developed Admin Tool allows Petersham Properties to create fun category titles whilst including further SEO compliant links in the page footer. We built an easy to use, one-page booking enquiry form that allows users to select available days that can also be managed by house owners.
Gurr Johns
Online positioning, design and development
Positioning Gurr Johns as an established fine art consultancy and trusted valuer with nearly 100 years experience was a challenge. We chose to reduce the identity, line and device to a minimum and let the artworks speak for themselves. Images were coded to appear randomly throughout the website to convey the sheer number of pieces that the company has sold, bought, acquired, restored and discovered for clients over the years. The Admin allows Gurr Johns to edit all content whilst providing flexibility for manual HTML formatting, this allows us to support the custom editing of homepage content and special announcement pages in creative ways that might break page conventions.
Plain English
Website design and development
Working closely with Studio Frith (link: http://www.studiofrith.com), we created a static website that feels handmade and is typographically coherent with the brochure. Layout and How it works feel slightly more rigid, we feel this is on-brand and akin to fine joinery and bespoke kitchen design. We did extensive SEO server-side and frontend coding to optimize page titles, descriptions and URLs in an image rich website with the search engines. We also designed and set-up plainenglishkitchensblog.co.uk to improve customer communications and SEO.
Arnold & Henderson
Website design and development
Caterer and canteen to the London art and design scene make expressive and seasonal food, their aesthetic is simple, traditional and clean so their website is positioned more like an art gallery than a food business. The site has remained the same for four years and continues to collect subscribers who read the daily lunch menu. The Admin allows the client to manage subscribers and send HTML emails, they also use the Admin to update menus and images regularly. This is one of our most successful websites as it is easy-to-use and works hard for the business.
Mother of Pearl
Website design and development
Super cool women's fashion label designed by Maia Norman has evolved to become a worldwide success yet remain unique and culturally informed. The website presents two collections a year in a highly visual, fun and intuitive way, as the Flash interface allows users to pan large images vertically. SCA optimises images and maintains the website manually season to season.
